Tag: Jean Baudrillard

In the postmodern era of media simulated hyperreality, as Jean Baudrillard would argue, it is no longer possible to distinguish the real from the media constructed spectacle. Are we really seeing football and cricket? Or are we watching television-mediated/technologically induced signs and symbols like glossy ads and soap operas? The author—a distinguished sociologist of sport—invokes Baudrillard, and throws light on the changing sport culture. This piece is an excerpt from one of his papers.